Almost all of the announced changes to Google's algorithm cause a lot of sweat and worry for site owners, webmasters and web producers. This time around some of the agitation is justified as a number of sites have been swept lower on the search engine results page due to their association with content farm sites and content aggregators.
A number of published keyword studies have shown that original content sites have taken a hit, sometimes seemingly without merit.
The solution?
Use page-by-page, browser-by-browser, keyword-by-keyword analysis of the before-and-after ranking factors. Compile the data and place them in a spreadsheet. Fine tune the content on the pages that have dropped on the SERPs.
If your content is republished in any form (intentionally or unintentionally), consider the butterfly effect of being associated with the wrong sites (content farms). Even popular press release sites and content submission sites should be looked at carefully for possible adverse effects.
Finally, don't worry too much. What goes down, can go back up again.
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